BloodTestAlert.net has been launched by Jerome and Irene Quadros as a public awareness initiative.Irene’s mother passed away 5 years back as a result of a heart attack. A hale and hearty person,she had no major health problems but unknown to everyone heart disease lurked within, which could have been revealed by a simple blood test. Later on, we came across similar cases among acquaintances and friends where lives were lost due to sudden heart attack. Gradually it became apparent that many people do not get blood tested for lipid profile in India, whereas Indians like other South Asians are highly prone to heart disease due to diet and genetic reasons.